Digital Rodeo (2011-2016)

Rodeo was conceived as a blockchain based remotely manufactured furniture brand. Satoshi Nakamoto’s white paper describing decentralized distributed ledgers in 2008 pointed to a future revolution in the production of furniture. Ubiquitous Baltic plywood with its established global distribution and the humble 3-axis CNC router are behind the inspiration for a templated furniture brand that can be produced anywhere using smart machines and local talent.